Inside the celebrity and brand partnerships that shaped Vogue World Paris

The showcase of luxury fashion, culture and sport in the French capital grabbed headlines around the world for its huge celebrity draw. But its success is not only the result of its spectacular presentation but an intricate web of brand partnerships and strategic marketing.

Like many publishers, fashion title Vogue has had to adapt to the changing media landscape to remain relevant. Storytelling solely through words on glossy magazine pages no longer cuts through with fast-paced audiences who crave entertainment. While at its core Vogue excels at telling compelling and resonating stories, now it is leveraging new formats to captivate and engage its audience.